Aurora Highlands is a horrible name for the new development going up south of DIA. The first rule of naming something is that you Google it and see if it is unique.
Aurora Highlands is the name of a historic district in Arlington County, Virginia. Oh, you say, that's ok, it just needs to be unique within the state. But Aurora Highlands isn't even unique within the city of Aurora. Aurora Highlands is the name of a neighborhood bounded by Mississippi Ave on the north, Buckley Road on the west, Iliff Ave on the south, and Tower Road on the east.
There is also a Highland Gate Aurora development in Ontario. And don't forget about Highlands Ranch, another mega-development with 100,000 people in Douglas County. And the Highland neighborhood of Denver.
And it isn't the name on any of the planning maps. So what should it be called? Even the location isn't clear. Apparently, it is bounded by 56th Ave on the north, 26th Ave on the south, Picadilly on the west, and Powhaton on the east.
It looks like it encompasses 4 of the earlier developments, called Green Valley Ranch East, Windler Homestead, Northeast Plains Medium Density Residential, and Sagebrush Farms. And none of these are catchy (seriously, Green Valley Ranch East?). So there isn't an obvious alternative.
Unfortunately the developer is named Aurora Highlands LLC and seems fixed on the name. And the other development also goes by the name of "Aurora Highlands Vista" (actually "The Vista at Aurora Highlands"), so maybe there isn't a conflict. Still, someone should have thought more about this. And since no ground has been broken, it isn't too late to change it. Any ideas?
Update: Sorry the actual name is "The Aurora Highlands". Don't forget the "The", like The Hague, Netherlands; The Plains, Virginia; and The Dalles, Oregon. Does that fix the confusion?
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